Multilingual Shopify Store — Natural Stone Export
A full-featured multilingual Shopify store built for a Turkish natural stone export company. Includes Weglot multilingual setup with custom subdomain routing, bulk product imports via Matrixify, SEO audit, schema markup, and a Google Reviews widget powered by a Vercel serverless proxy.
The problem
Mekmar is a Denizli-based natural stone export company selling travertine, marble, and limestone to buyers across Europe and the US. Their existing online presence couldn't support international buyers: there was no multilingual storefront, product data was scattered across spreadsheets with no consistent structure, and the site had virtually no search visibility for natural stone export keywords. They needed a professional Shopify store that could operate in multiple languages, present a clean product catalog, and build trust with international wholesale buyers.
What we built
- 01Weglot multilingual setup with language-specific subdomain routing (e.g. en.mekmar.com, de.mekmar.com) — including DNS configuration on Cloudflare for each subdomain
- 02Custom MutationObserver-based translation fix for the Storeify quote dialog: product titles and variant dropdown options now translate correctly into Weglot's active language using a buildTranslatedMap() function watching aria-hidden changes
- 03Bulk product import pipeline via Matrixify: structured Excel files with correct variant columns, metafield naming conventions, and image-only rows — resolving recurring handle collision and field validation errors
- 04Full technical SEO audit: meta titles and descriptions across all collection and product pages, JSON-LD Product schema markup injected via theme Liquid files, URL redirects from legacy structure, and robots.txt and sitemap cleanup
- 05Google Reviews widget built with Google Places API, a Vercel serverless proxy, and Upstash Redis for caching and review approval management — embedded directly in the Shopify theme
- 06Judge.me reviews app configured for product-level social proof
- 07Alt text added to the full product image catalog for image search visibility
Outcome
- —A fully multilingual Shopify storefront serving buyers in English, German, and additional languages — with correct translations across product titles, variant options, and quote dialogs
- —Hundreds of natural stone products imported with clean variant structure, consistent metafields, and zero duplicate handle errors
- —Measurable improvement in organic search visibility for travertine, marble, and limestone export keywords in target markets
- —Live Google Reviews feed on the storefront, building trust with international wholesale buyers without requiring manual updates
- —A scalable product data pipeline that allows new stone collections to be imported from Excel with minimal effort
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